Constructor racing

5 Sports Tech trends set to redefine 2024

Staying ahead in the ever-evolving realm of sports technology is not just an advantage; it's the name of the game. As we step into 2024, the sports tech industry is poised for a groundbreaking shift. Here are the top five trends that will dominate the sports tech landscape.


1. AI as a competition tool

Welcome to the era of precision. In 2024, Artificial Intelligence (AI) will take center stage, swiftly evolving from a novelty to an indispensable tool, revolutionizing the way teams strategize and perform. In football teams like AJAX, AI algorithms meticulously analyze player movements, performance metrics, and even predict opponent strategies, providing coaches with invaluable insights to tailor training regimens and refine game plans.

For racing teams such as Hendrick, AI is essential for success. From optimizing vehicle performance to predicting race outcomes based on complex data sets, high-end tech ensures that every decision on the track is backed by precision and foresight. In both sports, AI isn't merely an option; it's a necessity, offering teams a competitive edge in an environment where the margin between victory and defeat is razor-thin. The integration of sports tech has become synonymous with staying ahead, must-have tools for those who seek not just to compete but to dominate.


2. Autonomous mobility revolution

Autonomous mobility is a rapidly advancing field that is transforming the future of mobility through extreme sports such as racing. Autonomous racing is a sport that combines cutting-edge technologies such as artificial intelligence, fast mobility stacks, innovative sensor technologies, and edge computing to create high-performance vehicles that can perceive their surroundings, make decisions, and race competitively without human intervention. 


Autonomous racing is not only a new sport, but it is also a platform for research and development in the field of autonomous vehicle technology where Constructor is leading the way. The Indy Autonomous Challenge (IAC) is one of the competitions that organizes racing competitions among university-affiliated teams representing 17 universities from around the world to increase safety and performance. Other events and series have launched, including the international Formula E spin-off series Roborace, Self Racing Cars, and the Abu Dhabi Autonomous Racing League, which aims to advance R&D in autonomous vehicles and AI, pushing the boundaries of the capital for extreme autonomous racing.

autonomous racing


3. Avatar technology for Sports teams

Immerse yourself in the game like never before. Avatars are virtual representations of oneself that allow individuals to create a unique and immersive digital presence. In the sports industry, avatars are being used to create immersive and realistic digital representations of athletes and teams. For example, the NBA has developed an augmented reality (AR) powered technology that allows fans to insert a 3D avatar of themselves into a live game, making it appear as though it is the user passing the ball or scoring three-pointers. 


As virtual worlds continue to rise, new revenue streams are emerging, and more events, sports games, venues, and concerts will take place virtually in the coming years, thus requiring an online presence and, most of the time, an avatar.

4. Sustainable sports tech solutions

Sports organizations are increasingly embracing sustainability as a core value, recognizing the urgent need to adopt eco-friendly practices and technologies for a greener future. This commitment extends beyond ethical considerations and is also a strategic move, as eco-conscious fans are demanding that organizations take environmental responsibility seriously, and sponsors are seeking partners with aligned values.

Innovative eco-friendly sports-tech solutions, such as solar paneling, recycling food waste, using cleaner fuel, and finding alternative cooling methods, are resonating with fans and sponsors, enhancing brand image and appealing to a broader audience.

5. Data security and privacy assurance

As the sports industry becomes increasingly digitized, teams, leagues, and venues are collecting, using, and sharing different types of consumer data of varying sensitivity and value. The rules and processes for data privacy and security of each sports business stakeholder, and stakeholders collectively, will determine how innovative and successful they can be while protecting themselves against substantial regulatory, reputational, and business risk. 

High-profile sporting events have grown increasingly digitized in recent years, and sports teams, major league and global sporting associations, and entertainment venues are home to valuable information, such as insights on athletic performance and each team's competitive advantages, as well as sensitive consumer data. As a result, organizations in the sports industry need to focus on privacy compliance activities to maintain compliance with data privacy laws governing the collection and processing of customer personal data.



In conclusion, 2024 is poised to be a transformative year for sports technology. Beyond enhancing athlete performance, these innovations are set to redefine the very business of sports teams. The game has just begun, and the future is bright for the organizations that embrace these trends and leverage cutting-edge technologies as they will be better positioned to stay ahead of the competition.




Sports tech