Erfahren Sie, wie maschinelle Intelligenz (MI) bei der Messung des Marken-ROI im Sportsponsoring helfen kann

13 June, 2023

Datum: 13. Juni 2023
Uhrzeit: 14.30 Uhr MEZ
Dauer: 30 Minuten

Durch die Verfolgung der Markenwirkung können Unternehmen wertvolle Erkenntnisse über Trends, Vorlieben und Möglichkeiten sammeln und die Wirksamkeit ihres Sportsponsorings bei der Erzielung konkreter Geschäftsergebnisse messen. Dies hilft ihnen bei der Planung und Bewertung, ob ihre Investitionen die gewünschten Ergebnisse erzielen und die Bereitstellung von Ressourcen rechtfertigen.

Nehmen Sie an unserem kostenlosen Live-Webinar teil und erfahren Sie von den Sporttechnologie-Experten von Constructor, wie Sie Ihre Sportsponsoring-Strategie verfeinern und die Wirkung Ihrer Markenbotschaft maximieren können.

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brand impact, sports stadium, event, fan engagement
Tagesordnung:

Constructor's Sports teams solution introduction

Speakers introduction

Today's challenges in the sports tech industry when measuring ROI for sponsorships

Q&A session: Ask our experts!

Moderator
Zeca Carvalho, Chief growth offices, constructor group, sports tech
Zeca Carvalho
Chief Growth Officer

As the Chief growth officer of Constructor's Sports teams solution, Zeca plays a pivotal role in driving the evolution of our sport tech products in the industry. With over 80 team partners worldwide, Zeca has spearheaded the development of groundbreaking Artificial Intelligence projects that serve as the foundation for Constructor's innovative offerings. With a proven track record in building and scaling tech companies across Southeast Asia and Latam, Zeca brings valuable expertise to our team. He holds a Bachelor's degree in Business Administration from the University of Sao Paulo, Brazil, further enriching his strategic leadership.

Speaker
Mari Karlina, product manager, sports tech
Maria Karlina
Product Owner

As a Product Owner within Constructor's Sports teams solution, Maria leads the development of cutting-edge machine intelligence (MI) products. With over 7 years of experience in leading artificial intelligence projects, Maria's passion lies in empowering sports organizations and athletes to unlock the full potential of technology. Her expertise enables them to optimize performance, make data-driven strategic decisions, and achieve unparalleled success. Maria's unwavering commitment to innovation and her deep understanding of the sports industry make her an invaluable asset to the Constructor's sports team.