Brand impact

Measure brand presence and sponsorship impact in sports events

Analize key performance metrics to enhance the effectiveness of your sponsorship strategy

The brand Impact score (BIS) is calculated by MI-powered analytical tool, and it’s based on the quality and duration of the brand exposure during an event’s broadcast. 


A report analyzing multiple media channels is available almost immediately after the broadcast, providing comprehensive data about the value of brand visibility against the marketing investment.


Key features

Who can benefit from using the Brand Impact technology

Sport teams & sport leagues

Evaluate the success of a sponsorship deal

Sponsor brand managers

Evaluate the success of a sponsorship deal

Marketing agencies

Reliable analytics by brand. Fast reports with clear visualization