Sports Tech monthly update: July 2023

Updated components

Race comms 


  • Improved accuracy for audio transcription in NASCAR (16% improvement)
  • Improved importance model (7.5% improvement)
  • Messages now show lead lap to improve race awareness and speed up internal communication
  • All filters are now saved when user leaves the page
  • Chat filters were redesigned to support multi-column view
  • Every session now has independent channel mapping to preserve driver list


Race lens


  • Introduced Car Measurement tools for NASCAR
  • Added multi-column view to improve comparison scenario


Brand impact


  • normalized Brand Quality Score
  • custom report for Charlotte 
  • custom report for Austin FC